Tame Your Menstrual Monsters

Tame Your Menstrual Monsters

Period discomforts are something most women know intimately — the fatigue that sets in mid-morning, the mood shifts that arrive uninvited, the bloating that makes everything feel harder than it should. We've learned to work around them, push through them, and rarely talk about them out loud.

Eu Yan Sang Singapore wanted to change that with a little humour, a lot of heart, and four very adorable characters!

Meet the Four Monsters

At the heart of the campaign are four animated characters, each representing a common period discomfort:

❤️ Cranky Flo is the fiery one — responsible for the mood swings and period headaches that strike without warning.

💙 Sleepy Sue is the fatigue monster behind brain fog, low energy, and the desperate need for a nap.

💚 Bloated Bella is the culprit behind uncomfortable bloating and that feeling when your favourite jeans simply refuse to cooperate.

🩷 BFFY is the mischievous ringleader who orchestrates all the chaos just when you least need it.

In the film, the Monsters hatch their plans gleefully — only to discover they have been outsmarted by women who proactively care for their bodies with Eu Yan Sang Gold Label Bak Foong, a time-tested TCM formulation trusted by generations.

The campaign delivers a simple message:

With the right support, your period doesn’t have to decide your day.

Your Free Guide: A Little Guide to Understanding Periods, Your Body & Menstrual Wellness

Alongside the animation, we've put together a 20-page digital educational booklet for mothers, daughters, and any woman who wants to understand her body a little better.

Inside, you'll find:

• Understanding puberty and menstrual cycles
• Common period discomforts and what they mean for your body
• TCM perspectives on women's wellness
• Cycle tracking templates
• Conversation starters for families
• Exclusive discount to support you & your daughter wellness journey

Whether you're navigating your first period, supporting a daughter through hers, or simply looking for a clearer picture of how your body works — this guide is for you. It's free, and it's yours to keep.

Download Your Free Guide here.

About Eu Yan Sang Gold Label Bak Foong

Behind the campaign is a product trusted by generations of women: Eu Yan Sang Gold Label Bak Foong. Formulated with over 20 premium herbs traditionally used to support women's wellness, it is available in multiple formats to suit different lifestyles — Traditional Large Pills, Convenient Small Pills, and Ready-to-Drink Essence.

Shop Gold Label Bak Foong here.