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Newsroom

Celebrating 5 successful years, Eu Yan Sang CEO Aaron Boey
to pass on the baton to Dominic Wong; paves future growth in the global markets

 

Singapore, 11 May 2022 – Leading integrated health and wellness company Eu Yan Sang International Ltd (“EYSI” or “the Group”) with a heritage in Traditional Chinese Medicine (TCM) announced today that, after five years of steady leadership, Aaron Boey will be retiring as Group Chief Executive Officer (CEO) and succeeded by Dominic Wong.   

During his tenure, Boey led EYSI to achieve strong improvement to the Group’s performance on the back of growth across targeted consumer segments through retail stores and e-commerce channels. “I take tremendous pride in the milestones that have defined my journey at Eu Yan Sang,” said Boey.

Boey built a capable management bench, drove new growth strategies and introduced company-wide policies to improve organisational systems and processes. He also focused on upgrading operational excellence across the company, as well as enhancing talent acquisition and development.

“We are deeply grateful for Aaron’s dedication and leadership in navigating the Group, especially during the last more than two years of COVID-19 disruptions. I would like to thank him for his tireless contributions to our industry, our Group, our customers, and our employees. He ensured the group came through the crisis unscathed and even stronger,” said Richard Eu, Chairman of EYSI.

Dominic Wong, who is currently Group Chief Operating Officer and Managing Director at Eu Yan Sang Hong Kong (EYSHK), will be taking over the reins from Boey on 1 July 2022.

Wong brings to EYSI more than 25 years of senior executive retail and consumer experience across Asia Pacific. He holds an impressive and impeccable track record in leading successful transformations at prominent organisations in Singapore, Hong Kong and Malaysia.

“Over the last 12 months, Dominic has been a strategic and inspirational leader of the EYSHK  business and led the renewal of its transformation and growth strategy. In addition, Dominic has been leading Group-wide digital transformation” said Boey.

Wong said, “I am truly honoured to be entrusted with the key to Eu Yan Sang. It is humbling to be given the opportunity to lead this renowned company with a heritage in TCM that has provided care to communities across Asia for over 140 years.”

He added that the business has strong brand recognition, a high level of trust and is laser-focused on providing for customers’ needs.  “The space Eu Yan Sang occupies is an extremely exciting one,” said Wong. “The pandemic has certainly accelerated some inherent consumer trends and we do see a lot of opportunities for the business to scale.”

 

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