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Eu Yan Sang is dedicated to spreading the goodness of TCM to the public and has worked with institutions, the media and a variety of experts to achieve this in Hong Kong, Malaysia and Singapore.
These are some of the programmes we have supported.
To commemorate 140 years of founding, we launched a botanical handbook - Everyday Botanica - to share with younger generations easy-to-use tips to incorporate Chinese herbs into their everyday life.
Everyday Botanica features captivating botanical illustrations, health benefits, as well as preparation and pairing ideas.
Through this book, one can learn the basics of how to use Chinese herbs in their cooking and pass on this practice to the next generation.
Picture: Everyday Botanica handbook
We launched the inaugural issue of NATURA, a quarterly bilingual wellness magazine that aims to educate the public and give reader's a holistic view of issues on natural healthcare and wellness.
Picture: Inaugural issue of NATURA magazine
For 12 consecutive years, we sponsored an infotainment programme in Mandarin - "Modern TCM" produced by Mediacorp TV, Singapore. Eu Yan Sang pioneered the sponsorship of such a healthcare programme focusing on traditional Chinese medicine (TCM) in Singapore.
Subsequently, we sponsored a similar TCM healthcare programme "Elements of TCM" in English for Channel NewsAsia. Eu Yan Sang also pioneered a customised drama/infotainment programme known as "Bertha’s Nest", where the TCM aspects of health maintenance and how TCM can be a part of our lifestyle were weaved into the drama programme.
Picture: Sponsored programme on Mediacorp Channel 8
Eu Yan Sang supported the World Gourmet Summit for seven years as a Premium Chinese Herb Partner. The event was an international culinary platform for world-renowned Michelin-star chefs to present their culinary skills. Through the use of Chinese herbs, Eu Yan Sang showcased the Chinese culture and philosophy of balanced diets to the event’s high-profile audience, demonstrating how TCM can be a part of our lifestyle.
Picture: A successful event featuring Chinese herbs in fine Indian Cuisine at World Gourmet Summit 2011
Eu Yan Sang supported the Traditional Medicine Expo held in Singapore, which served as a platform for industry players to exchange knowledge and expertise. The Expo attracted more than 7000 visitors and 90 exhibitors each year.
Picture: Mr Clifford Eu giving a speech at the Reception Nite of Traditional Medicine Expo 2009
Eu Yan Sang Hong Kong sponsored a variety of innovative TV programmes to promote a greater awareness of TCM.These programmes include "Adventure for the Herbal Medicine 方草寻源" on ATV, "The Herbal Manual 本草药王" on TVBJ, "Health and Fitness至FIT男女" on Cable TV, etc.
Picture: Launch of "Adventure of Herbal Medicine" Book in 2008
For three consecutive years, Eu Yan Sang Hong Kong sponsored the Annual Chinese Medicine Exhibition organised by the Hong Kong Baptist University.
The annual exhibition was well attended by the TCM practitioners, members of the media and the general public.
Picture: Inaugural Traditional Medicine Expo held in Singapore officiated by Minister, Prime Minister’s Office, Mr Lim Swee Say
Eu Yan Sang sponsored the 18th World Organisation of National Colleges, Academies (WONCA) and Academic Associations of General Practitioners/Family Physicians Conference, which was held in Singapore
The conference gave us the platform to network with 2,500 international and local family doctors and general practitioners from the conventional healthcare practices. We also promoted TCM herbal cuisine at one of their dinner events.
Eu Yan Sang sponsored the first International Congress on Complementary & Alternative Medicine Public Forum in Singapore.
We gave our strong support to the first International Clinical Nutrition & Health Congress held in Singapore.